If you want to know what’s really going on in pop culture, become a DJ. What you learn in one night is better than any focus group that even the best market research company can assemble. DJs have an all-access pass to music trends, fashion trends, booze trends and most importantly, watching people interact with each other. DJs have to be able to read a crowd and know what makes them tick and the lessons learned are transferable to almost any business venture.
Fletch uses his keen powers of observation and the same unique problem-solving skills he uses creating content experiences and marketing campaigns as a sought-after DJ with current residencies in NYC, fly-ins and corporate gigs.
“The problems in the DJ booth are similar to problems in the boardroom,” says Fletch. “You want to create a product that people will enjoy and increase sales.”
Acting more as a music programmer, Fletch has the expertise and collection to spin any genre depending on the venue. He’s as comfortable spinning a night of swing music as he is hip-hop, house, Top 40, retro and on most nights, a little bit of everything.
“It’s about more than just connecting two songs. It’s about creating the story arc for the evening. I love the crowd reaction when I mix two songs that no one else would play back-to-back and it works. If a DJ just connects songs, it usually ends up really bad with no flow. Those are usually the same DJs that only let songs play for 60 seconds.”
Fletch also uses his V.O. and public appearance experience with his quick wit and charm as an effective MC. Whether it’s MCing a corporate brand activation event or pumping up the crowd in a sweaty club, you want the mic in Fletch’s hand.
“Having done tons of radio remotes, I learned it’s all about making sure the crowd is excited and giving them something unexpected. I just try to make sure they go home with a great story to tell their co-workers tomorrow.”
To book Fletch, use the contact form on the right.